FindItMore | Live streaming website is an excellent way for people and brands to interact with each other. They enable people from different parts of the world to connect and bond through video.
The industry’s young age makes it quite a lucrative opportunity. More than 1.1 billion hours of live streams were watched in December 2019. Also, in the same year, the market was valued at $42.6 billion.
A streaming site can be a great contributor to your income. If done right, It’s possible to gain not only financial independence but also the freedom to work from anywhere.
There are a couple of steps you will have to go through to make your own streaming site.
Buy a Domain and Get a Host
The first thing you will have to do is to get a domain name. It should be simple, easy to remember, and related to your niche. You might notice it can be hard to get the name you want with top-level domains like .com, .net, .org, etc.
Therefore, you should experiment with domain extensions like .site, .wtf, or many other possibilities.
Afterward, finding a reliable hosting provider is crucial. You need a host that offers enough bandwidth and storage that can meet a live streaming website’s requirements. Additionally, it must have top-notch security to protect both you and your users.
Still, there are many existing hosting companies, and it can be hard to choose the right one. You have to go through numerous reviews, compare pricing, and available features.
Create Your Website
Next, you have to create the streaming website itself. But before that, you must choose how you’re going to make the site.
On the one hand, you can build it from scratch either by coding it yourself or hiring a developer. If your budget is sufficient, definitely choose this option.
On the other hand, you can use a premade theme. It’s cheap and surprisingly easy to make. Depending on the theme, it might be hard to implement new features because you will be limited by existing plugins.
Still, depending on your niche, one of the options might make more sense than the other. Carefully analyze your target audience and their needs before opting for a building method.
If you require particular features, make the site from scratch. If that’s not the case for you, then a WordPress site using an existing theme should be enough at first. As you start growing, add more features as needed.
If you’re more interested in using a theme, then check out the best WordPress streaming themes. It’s a curated list of the best ones available.
Free or Paid Theme?
When it comes to themes, you can choose to use a free one or get a paid one. Free templates work great if you know what plugins you will need and where to find them. Plus, they’re free.
Keep in mind, the more you add, the slower your website will get. Therefore, don’t overdo it and only add essential plugins.
Paid themes provide the best value. You can find a lot of live streaming themes that will have all the essential features as well as some more advanced ones. You will get the entire package in one place. All you will have to do is customize your streaming site to your tastes.
Market Your Live Streaming Site
Finally, you must promote your streaming website to ensure its success.
One of the easiest ways is to make use of social media. Find out which platforms your target audience prefers to use and promote your site there. Of course, avoid spam and make sure to read the rules before posting anything.
Search engine optimization (SEO) is also a cheap way you could make your site more popular. Although movie SEO can be a bit tricky, it’s not much different from regular SEO.
Specifically, you should pay extra attention to thumbnails and make them engaging. Then, make sure the video is the first thing users will see when they visit the page. Don’t force people to scroll down the page to view the stream. It’s likely they won’t bother and leave.
Paid advertising can also be beneficial to promote your live streaming site. In fact, It’s not expensive to start a Google Ads campaign with only your most important keywords.
If you notice that some of the keywords are pulling in a lot of people, invest in them more for better results. Also, don’t be afraid to experiment, that’s the best way to learn.
These are the steps you must take to make your own live streaming website. Let’s summarize them.
First, you need to get a domain name and then find a hosting provider. After that, choose how you will make your website — build it from scratch or use an existing theme.
If you decide to use a theme, you should then figure out if you will get a free or a paid one. Finally, promote your live streaming site directly to your audience. You can do this either through social media, SEO, or paid ads.
Live streaming is an excellent opportunity right now. The market is still growing, and it will take some time before it’s saturated. Act now, and learn how to start a live streaming website. You have the chance to make one of the best platforms for your niche.